Risks & Disclosures
GEO Strategy Group LLC | Effective: October 26, 2026 | Broomfield, Colorado

This document discloses material risks associated with digital advertising and AI visibility optimization services. Please read carefully before engaging GEO Strategy Group LLC for any services.

1. No Guarantee of Results

GEO Strategy Group LLC (“GSG”) does not guarantee specific outcomes from any service we provide. Digital advertising and search optimization results depend on numerous variables outside our control, including but not limited to:

Search engine and advertising platform algorithm changes

Market competition and competitor activity

Your business’s pricing, reputation, and product or service quality

Seasonal trends and macroeconomic factors

Platform policy changes that may restrict advertising eligibility

The quality and responsiveness of your website and landing pages

Past performance of campaigns managed by GSG, whether for your business or other clients, is not a guarantee of future results.

2. Google Ads — Specific Risks

Ad Spend Risk
Google Ads campaigns require ad spend paid directly to Google. This spend is separate from GSG’s management fees and is non-refundable by Google or GSG regardless of campaign performance. You bear the risk of ad spend that does not generate the desired leads or conversions.

Account Suspension Risk
Google may suspend or restrict advertising accounts for violations of their advertising policies, including policies related to your business category, ad content, or landing page experience. GSG will make commercially reasonable efforts to ensure compliance, but cannot guarantee your account will not be suspended or restricted.

Click Fraud
While Google has systems to detect and filter invalid clicks, click fraud — clicks on your ads by competitors or bots — cannot be fully eliminated. GSG may employ negative keyword management and monitoring to mitigate waste but cannot guarantee elimination of invalid traffic.

Platform Changes
Google may change its advertising products, bidding systems, targeting options, or policies at any time. Such changes may require adjustments to campaign strategy and may temporarily or permanently affect performance.

3. AI Visibility Optimization — Specific Risks

Emerging and Evolving Field
AI visibility optimization — also referred to as AEO (Answer Engine Optimization) or GEO (Generative Engine Optimization) — is an emerging discipline. The methodologies, best practices, and ranking factors for appearing in AI-generated responses are less established than traditional SEO and are subject to rapid change as AI platforms evolve.

AI Platform Behavior is Unpredictable
AI search engines including ChatGPT, Perplexity, Google’s AI Overviews, and others use large language models that generate responses dynamically. There is no direct mechanism to submit content to these models, guarantee citation, or control how your business is represented in AI-generated answers. Optimization efforts influence, but do not guarantee, AI mentions.

Timeline Uncertainty
Improvements in AI visibility and local search rankings typically take time to materialize. Results are generally not immediate. Month 1 and Month 2 of an engagement are primarily foundational; meaningful ranking and visibility improvements typically begin in Month 3 and beyond, though timelines vary by industry and market.

Third-Party Platform Dependency
AI visibility services depend heavily on third-party platforms including Google Business Profile, which is owned and operated by Google. Changes to Google’s policies or platform features may affect the scope or effectiveness of services.

4. Third-Party Fulfillment Disclosure

GSG utilizes third-party fulfillment partners to assist in delivering certain service components, including content creation, backlink building, citation management, and reporting infrastructure. While GSG oversees all work product and remains accountable to you for quality and delivery, you acknowledge that portions of your service may be executed by entities other than GSG’s direct employees.

The identity of fulfillment partners is confidential and considered proprietary business information of GSG. Use of fulfillment partners does not diminish GSG’s obligations under your service agreement.

5. Client Account Ownership

GSG manages advertising campaigns and digital assets on your behalf but does not own your Google Ads accounts, Google Business Profile, website, or associated data. You retain full ownership of all accounts and data. Upon termination of services, GSG will assist with the return of all access credentials and campaign assets to you.

6. No Legal, Financial, or Professional Advice

Nothing communicated by GSG — whether on our website, in proposals, during calls, or in reports — constitutes legal, financial, tax, or professional advice. All marketing strategies and recommendations are provided for informational and operational purposes only. You should consult qualified professionals for legal, financial, or regulatory matters affecting your business.

7. Website and Form Submission

By submitting a form on our website, you acknowledge that:

You are providing information voluntarily and consent to being contacted by GSG regarding your inquiry

Submission of a form does not create a client relationship or obligate GSG to provide services

A service engagement is only established upon execution of a written agreement and receipt of payment

8. Testimonials and Case Studies

Testimonials and case study results displayed on our website reflect the experiences of specific clients under specific circumstances. They are not representative of typical results and should not be interpreted as a promise or guarantee of similar outcomes for your business.

9. Contact

GEO Strategy Group LLC
Broomfield, Colorado
Email: [email protected]
Phone: +1 (720) 453-7863